Member Growth Framework
Local gyms face a unique challenge: standing out in a sea of generic fitness content. Vintage Boxing Gym came to me with high-quality facility footage but low engagement and even lower conversion on their social media. They needed a way to move past "gym-timidation" and show potential members exactly why this community was the right fit for them.
Beyond Awareness: Driving Foot Traffic and Ticket Sales
The goal for this boxing gym wasn't just to look "cool" on Instagram. It was to keep the front desk busy and the arena full. They needed a content system that did two things: consistently booked gym tours for their sales team and generated enough hype to sell out professional boxing matches under their promotional banner, River City Promotions.
The Framework: Hook, Habit, and Human Connection
I implemented the Member Growth Framework, a three-step editing strategy designed to build trust fast. We prioritized "Day in the Life" storytelling, member spotlights, and quick-tip tutorials. By using CapCut to add high-impact captions and rhythmic cuts, we ensured every Reel felt motivating and accessible.
From Digital Views to Physical Sign-Ups
The "Proof" is in the community growth. Within 90 days of using this framework, we saw a significant uptick in direct inquiries and trial sign-ups. We also gained hundreds of new followers, and turned a quiet Instagram page into a 24/7 lead-generation tool that the sales team could actually use.
We also were able to leverage the social media presence to sell tickets to their sister company’s professional boxing events. Because of the tremendous interest we were able to generate, we were able to sell-out tickets to the events. Twice.
Join the growth club
Ready to turn your followers into a community of high-value members? Whether you need to fill your gym’s tour calendar or sell out your next big event, the right content strategy makes it inevitable. Click below to explore our memberships and let’s start building your own page of Proof.