The Listing Accelerator | Real Estate
When we began working together, this real estate client had incredible listings but lacked a cohesive content system. They were posting sporadically, feeling overwhelmed by the "video grind," and struggling to maintain a brand voice that felt as premium as the properties they were selling.
Before:
Random posts, no visual cohesion, no story-telling, and no authority-building content that sparks action
After:
Story-driven content that builds familiarity and authority. Showcasing the realtor’s professionalism, knowledge, and using language that attracts potential listings
““I knew I needed to be on video, but I just didn’t have a plan.””
The Content Growth Playbook in Action
I stepped in to remove the guesswork. By implementing a Content Growth Club framework, we focused on three core pillars: emotional, attention-grabbing hooks, high-retention CapCut editing, and authority-building storytelling.
Using CapCut for editing, we transformed raw property walk-throughs into "The Listing Accelerator" Reels. We utilized 6-7 second b-roll clips with on-screen text to improve viewer retention, synchronized audio, and captions that spoke directly to the ideal audience he wanted to attract.
Strategic Edits Built to Stop the Scroll
The result wasn't just "more views", it was more intent. By humanizing the agent and highlighting property features through strategic hooks, we created a feed that pre-qualified buyers. We didn't just find followers; we found clients.
Pre-Qualified Leads & Market Authority
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